Privacy Policy


Your privacy is very important to Application Performance.  This privacy statement provides information about the personal information that Application Performance collects, and the ways in which we use that personal information. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting, or (“The Websites”), you are accepting and consenting to the practices described in this policy. Your personal information is controlled by Application Performance Ltd, a company registered in England and Wales (registered number 5094474) whose registered office is at ​​Suite 1, 7th Floor, 50 Broadway, London. SW1H 0BL.

We make use of personal information collected via The Websites. Personal Information is information that enables us to identify you, such as, but not exclusively, your email address, name, title and address. We use this personal information in order to personalise and improve your experience on our website and also to be able to selectively send you communications that may be of interest to you, either electronically or otherwise.


The Websites may, from time to time, contain links to the websites of our partner organisations, advertisers or affiliates.  We are not responsible for the privacy policies or practices of any third party, and if you follow a link to any of these websites, then please note that we do not accept any responsibility or liability for these websites, or privacy policies. Please check these policies before you submit any personal information to these websites

Information we may hold about you

We may collect and process the following personal information about you. Information that you have given us, by for example, filling in forms on the Websites or by corresponding with us by phone, email or any other method. This includes information you provide when you:

Information we collect about you, which we can collect as you visit and use the Website, including but not limited to, the details of the device(s) you are using, your IP address, location, time, the browser you use, your operating system and the pages you visit.  We also collect performance and usage information relating to your experience of using the Websites

How we may use your personal information

In addition to using your personal information to provide you with requested products or services, we may also use your personal information in the following ways:

Where we store your personal information

The data that we collect from you may be stored within, or transferred to, a destination outside the European Economic Area (“EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.  Where we disclose your personal information to our agents or sub-contractors for these purposes, they will also be bound by the terms of this privacy policy.

Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to the Websites; such transmission is at your own risk. Once we have received your information, we will take all reasonable technical and organisational steps necessary to prevent the loss, misuse or alteration of your personal information, and to ensure that it is managed in accordance with this privacy policy.

Use of Cookies

For information on how the Websites use cookies, please visit our  Cookie Policy.

Your rights

You have the right to request a copy of all personal data we hold about you. If you would like a copy of the information held on you or would like us to correct, amend or update your information please  contact us or write to us at Centaur House, Ancells Business Park, Ancells Road, Fleet, GU51 2UJ

Changes to our privacy policy

Application Performance may periodically update and make changes to our privacy policy in the future, by posting a new version on this website and, where appropriate, we may notify you by e-mail. You should check this page occasionally to see any updates or changes to our privacy policy.


If you have any questions, comments or requests regarding this privacy policy, then please  contact us or by writing to us at Centaur House, Ancells Business Park, Ancells Road, Fleet, GU51 2UJ