- CIO Briefing

We really do appreciate you taking time to read this document!

A typical scenario that I bet you can relate to.

Have you ever heard the comment "sorry the system is slow today" when speaking with a call-centre? If only the IT department for that company had known about the problem in advance and had the information necessary to set about improving performance proactively. Then the IT department would have directly improved performance, the quality of service delivered to customers, reduced user frustration and improved the likelihood of increased revenue.

This is where Aternity comes in - it helps IT to understand exactly how all end-users experience application performance, so that IT can do a better job and the business will be more competitive!

The bottom line, in a tough market, more than ever before, we all need to make the most of the resources we already have and only spend money on additional capacity when we can directly demonstrate the positive impact it will bring. Aternity has already shown that it can help achieve these benefits.

What is Aternity?

Aternity is a software solution designed to help you safeguard application performance for all of your end-users and for ALL of the applications they use. This is unique!

How can Aternity help you?

• Do you really know the level of service you are providing to your business users?
• Would you like to spot emerging application performance problems before your users resort to calling the helpdesk?
• Would you like to be able to solve performance problems for your users more quickly - tracking the impact of the problem in real-time?
• Would you like to quantify exactly how many users are experiencing slow response times and what they have in common compared with those who don't?
• Would you like to know how efficient your end users are?
• Would you like to understand exactly when you should upgrade your end-users' desktops in order to support better productivity - knowing exactly when and on what your money should be spent?
• Would you like to be able to embrace desktop virtualisation and technologies such as Citrix without worrying about the implications of the extra complexity involved when it comes to measuring and managing application performance?
  

Why is application performance important?

We could provide you with a whole list of comments from Gartner, Forrester, the Aberdeen Group and others about the impact of poor application performance on businesses such as yours - but we will spare you that as I'm sure you understand only too well the problems that poor performance can cause.

We have seen for ourselves that poor application performance amongst users directly impacts revenue and threatens the competitiveness of businesses, making them less efficient and directly damaging relationships with their customers.

So why is Aternity unique?

Although there are many different application performance monitoring tools already on the market and many businesses including yours may already have made an investment in them, they all suffer from one of two problems:

1. Traditional tools tend to be data-centre or ‘back-end' focused rather than end-user focused
2. Traditional tools that do attempt to monitor end-user experience, such as the many appliances that have been launched in the past few years, are limited to web-based applications - so they don't support critically important applications such as Outlook
   

The good news is that Aternity does not suffer from either of these disadvantages! Indeed Aternity is also an ideal complement to existing ‘back-end' or data-centre focused tools.

• Aternity will capture a complete 360 degree view (sorry that was the marketing bit J) of how your end-users interact with ALL of the key applications that they rely on to do their job - crucially combining information about
  • application response times
  • PC resource usage - for every process
  • click-by-click tracking of how users interact with the applications they use
• Aternity scales to support 1,000s of desktops and proactively informs you of evolving problems, before they impact end-users, giving IT the necessary time needed to take action - ensuring that IT can focus directly on the needs of the business day-to-day
  

Who is doing the most to improve application performance?

Although our launch of Aternity in the UK is new, our colleagues in the US have been selling the product for just less than two years. Interestingly, during that time they have found that the financial services industry has been the quickest to embrace the benefits offered by Aternity, although many other sectors ranging from Oil and Gas to Software vendors are also customers.

Why is the financial services industry investing in Aternity at a time when it is short of cash and dramatically needs to reduce costs?

The answer is that Aternity is a great way to link the performance of applications directly to the productivity of 1000s or even 10,000s of end users and improving productivity helps both reduce costs as well as improve competitiveness.

If you would like to hear a 2 minute explanation about how Aternity helped to guarantee performance of a trading-room application please go to the following link:

View the 2 minute introductory video now

If you would like to hear about how Aternity is helping other industries please drop me an email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .   

How can you find out more about Aternity?

If you would like to review additional information at your leisure why not start with:

www.aternity.com

Alternatively, if we have already sparked an interest in Aternity for you, please do drop me an email on This e-mail address is being protected from spambots. You need JavaScript enabled to view it with any questions you might have. I would be delighted to discuss your particular needs and brief you in detail about Aternity; just let me know when would be convenient.

Kind regards,


Russell Luke
Managing Director
Application Performance Ltd