I’m very excited today to announce that Aptimize has been acquired by Riverbed Technology, effective immediately.
While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.
When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint. Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.
As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.
For our customers – what was good before is going to be even better now. We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development. Mention customer service remaining a focus too?
We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market. Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision.
I’ve always talked about performance as a multi-faceted problem. It’s not just the infrastructure, or the network, or the software, or content. It’s all of that combined, and more, that causes today’s Web performance woes. The best way to solve them is to optimize across all facets of your technology environment.
As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.
What’s Next?
Aptimize pioneered this market two years ago and we intend to own the opportunity it has created. We need a faster Web. Period.
This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level. A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.
As part of Riverbed, we’re better positioned than ever before to achieve that vision.
I would like to give a particularly heartfelt thank you to our customers and partners. We’re the company we are today because of your support. We look forward to continuing our work together.
I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.
While we’re not disclosing the details and terms of the deal here, I would like to explain what this means for Aptimize, our customers and our partners.
When we founded Aptimize, our mission was to dramatically change the Web content optimization game, from both a theoretical and practical standpoint. Today’s web performance challenges can’t be solved by yesterday’s technology, and we spent the last two years developing a new approach and entirely new technologies that provide significant Web content acceleration for our customers.
As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate.
For our customers – what was good before is going to be even better now. We’re more committed than ever to help you meet your Web performance goals, and we’re not slowing down a bit on our research and development.
We’re also going to be putting in a tremendous amount of work as part of the Riverbed team to provide you with some of the most robust and effective performance solutions on the market. Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision.
I’ve always talked about performance as a multi-faceted problem. It’s not just the infrastructure, or the network, or the software, or content. It’s all of that combined, and more, that causes today’s Web performance woes. The best way to solve them is to optimize across all facets of your technology environment.
As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers.
What’s Next?
Aptimize pioneered this market two years ago and we intend to own the opportunity it has created. We need a faster Web. Period.
This isn’t just about saving 5 seconds here or there. This is about the future of the Web, at its most fundamental level. A faster Web paves the way for new technologies and innovation, it breaks down barriers to entry for businesses across the globe and it creates wholly new market opportunities that will shape our future.
As part of Riverbed, we’re better positioned than ever before to achieve that vision.
I would like to give a particularly heartfelt thank you to our customers and partners. We’re the company we are today because of your support. We look forward to continuing our work together.
I will continue to lead Aptimize, as part of the Riverbed team, and look forward to working with each of you ongoing. If you have any questions about the news, please don’t hesitate to contact me directly.
Aptimize technical engineer Armand Sultantono knows a lot about web performance and has installed WAX (Aptimize Website Accelerator) on a large number of websites and web applications. Our technical team and our partner network work globally, performing installations for whatever is convenient for you - either remotely or onsite.
Yes, Armand looks very comfortable on his couch in this video. Aptimize's remote installation techniques and reporting tools might be making his job a little too easy!
For our latest benchmarking, we’ve looked for common performance themes and added guidance for how to get these sites faster. Here are the load times of the Techmeme Leaderboard - a highly respected list of the sites that are most frequently linked to by Techmeme’s human editors and aggregation algorithms.
Our research shows us how long it takes for each of the sites to load - the average sites load time 11.42 seconds. These sites are very rich, content heavy sites – and its interesting to see not only the load times, but the common best and worst practices each is using, and the guidance for making them faster. The adoption of best practices already gives a big speed difference for sites in the Techmeme leaderboard.
Click here to read the report and find out what the overall load times, best and worst performance and guidence for overcoming the “5 worst offenders” of bad website performance.
Velocity 2011 kicked off today and we’re excited to be back for this, our third year at the conference. We always look forward to coming to Santa Clara and participating in the conference and catching up with customers, partners and web performance enthusiasts like Gil Givati, CEO Efficens Software and Pat Meenan, Technical Engineer at Google and Founder of WebPagetest.
Co- chair Steve Souders set the tone with this great quote "Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it."
Come along and talk to us at Booth 209 – see how we can accelerate your site instantly with no code changes and no extra hardware.
Great feedback from Frederik Bonde Lykke Nielsen at COWI. COWI is a Danish consulting group with over 6000 employees using SP-WAX to accelerate 15 SharePoint intranet sites and more than 15,000 projects.
“When we felt that our code was as optimized as we could, we started to look at other tools to help us. Here we choose Aptimize to gain even more milliseconds. We saw Aptimize as the best and fastest-to-implement solution that could be implemented without changes to our hardware architecture. We got a great result from day one, with a gain of approx 1 sec in Denmark and close to 3 seconds in the Gulf area - a huge success!”
COWI also endorses the use of monitoring tools and highlights the benefits of WebTuna to track end user response times. “WebTuna gave us the possibility to track response time around the world. Even more we got insight to where in the world the COWIportal was accessed. To our surprise users from more than 65 countries access the COWIportal in one month. WebTuna also pointed out trouble areas where the response was not acceptable so we could investigate and take action.”
"Acceleration and monitoring together provide you with the tools necessary for a continuous improvement process for the performance of your web applications"
We were very proud to win the Cyber Gold award at the Wellington Gold Awards held on Wednesday night. The award recognizes excellence in Information Technology with entrants from throughout the Wellington region.
It was great night, with an elaborate rugby themed event inline with the upcoming Rugby World Cup to be hosted by New Zealand later this year. Thanks to the judges, and to PricewaterhouseCoopers for sponsoring the Cyber Gold award.
Since Aptimize pioneered web content optimization in 2008, it has been exciting to watch the industry grow, and see new solutions enter the market. One of these solutions, Acceloweb has just been acquired by Limelight Networks. Limelight Networks is a content delivery network (CDN), and the acquisition of Acceloweb highlights how the different technologies – ADC, WOC, CDN and now web content optimization work together to deliver the necessary performance needed with today’s applications.
We just published our US Markerboard case study, which shows another example of the correlation between faster website and improved business results. These metrics are very important, with hard numbers that show the return on investment from accelerating a company’s website or intranet. We’re looking forward to seeing similar results from Limelight Networks/Acceloweb after they integrate the two solutions together.
In the earliest days of the market, these tangible proof points were harder to come by – but it seems as though each week lately brings with it a new bit of validation that shows just how rapidly this market is growing. The WCO case studies and customer stories are not hard to find anymore, this week the Acceloweb acquisition is shining a light on the market, and just last week it was Google who announced site speed reports as a new feature in Google Analytics.
It's an exciting time for this market, indeed.
Congratulations to Ofer, Leonid and the team at Acceloweb and we wish you all the best for the future.
Read our latest Case Study on internet retailer US Markerboard:
How a 6-second Web Site Speed Improvement Boosted Sales For US Markerboard
US Markerboard is one of the 500 “Fastest Growing Privately Held Companies in America.” With that ranking comes the pressure to keep up their rapid ecommerce growth. Together with Aptimize, US Markerboard, a leading e-retailer of whiteboards, chalkboards, bulletin boards and more, improved their page load time by 6 seconds.
At A Glance Results:
Site Improvements:
Load Time Improvement: 6 seconds faster (from 9 seconds to 3 seconds with Aptimize)
Page Views: 27% improvement
Pages visited: 8% increase
Bounce Rate: 10% improvement
Sales Improvements:
Conversion Rate: 25% improvement
Average Order Value: 15% improvement
Purchased Products: 65% improvement
Sales Increase: 15% growth in 2010
Click here to learn how they deployed WAX for Linux across 12 separate websites to increase page views, site visits and products ordered (by a whopping 65%!).
Let’s get down to business! We won’t be handing out free coffee mugs or Kinects. Instead we’ll help you understand how to accelerate your SharePoint websites and intranets, with live analysis and return-on-investment calculations. We’re here to demonstrate how to reduce business costs for intranets, and increase revenue for websites with faster SharePoint.
Looking forward to seeing you at the conference, and at SharePint on Monday at The Old Star, 66 Broadway, London SW1H 0DB (Ed is bringing his corporate card for this event!).
SPTechcon is happening now in sunny San Francisco. We’re exhibiting at booth #902
If you’re a customer, come and pick up your free Aptimize t-shirt. If you want to learn how to speed up SharePoint, come to our booth and say Hi.
We’ve also got a Citrix NetScaler appliance and information on hand, so you can see how Citrix + Aptimize together create the industry leading hi-performance platform for SharePoint deployments - for more information on this, see Citrix’s blog.
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Great feedback from Frederik Bonde Lykke Nielsen at COWI. 
