How fast should your web site load? What experience are you users getting from your website? How many are clicking away when the page doesn't load fast enough?

Aptimize tested the website performance of the Fortune 500 (USA) and FTSE 350 (UK) websites and have made the results available to the world to see. 

Customers will run from a slow website, but a company can't hide from a slow website forever. We present the average load times across the Fortune 500 and FTSE 350 homepages, these results are indicative of the experience website visitors are accustomed to and a benchmark for all websites to meet. 

The load times are real world "end user load times" i.e. how long it takes to load a page from the time a user enters a URL in their browser to when the page displays in the browser. The results may surprise you...