Google made the official announcement on Friday. Website speed, "how quickly a site responds to web requests", is now a ranking factor in Google's search algorithm. Fast websites will now be favored over slow websites in its search results. 

The announcement sent shockwaves through the online business community where good Google rankings mean more visitors and business, higher visibility and brand awareness and where a loss in ranking can have devastating effects. 

Web page speed has now become an important findability factor on Google. We can help speed up your website, Aptimize can be installed and accelerating most websites within one hour. Contact us to get started.

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