…because it delivers faster websites in less time

When we asked James Smith, Development Director at Adactus, why he recommends Aptimize rather than simply selling more consulting time to do the same work manually we got some refreshing comments. 

“We would rather use our clients’ money to create important new functionality and help them further differentiate their websites from the competition, rather than spending it on manual performance tuning for each new release of a website. We believe its short sighted not to be as efficient as we can be and using Aptimize allows us to deliver the best possible performance in less time.”

James went on to say that “Website performance is no longer a ‘nice to have’ – it’s business critical for our clients as faster websites generate more revenue because they provide users with a quicker and more natural experience.  Faster websites also protect often significant investments made by marketing teams to ensure optimal Search Engine Optimization or SEO results.

“Since the middle of last year Google has been penalizing slower websites by pushing them down the rankings, therefore reducing the chances that someone will find the slower website, dramatically impacting its chances of reaching customers and generating revenue.”

What does James think are the benefits for Adactus customers?

• It saves them money - short and long term – as we can now ensure web performance best practice via automation rather than doing it manually

• Aptimize provides website performance acceleration without the need to change code or introduce extra hardware

• Aptimize can provide a ‘quick fix’ for web performance, even if the client does not have the ability to change application code

• Speed is a real differentiator for our customers as faster sites equal a better user experience - which invariably leads to increasing revenues as well as protecting Google SEO ranking

And his views on benefits for Adactus?

• It allows our developers to focus on business requirements rather than optimizing the site – which will always means happier customers

• Aptimize gives Adactus a great ‘quick win’ with our customers. When they are suffering  with poor performance customers are delighted that we can offer a resolution really quickly whilst we are working on a more detailed analysis in the background

• We can implement solutions in days rather than months – clients love that!

About Adactus

Adactus is a bespoke web development business based in Thame, Oxfordshire, working for household names like Pizza Hut and wagamama, as well as providing back office systems for the insurance claims sector.  In 2009, Adactus built systems that took over 6 million orders worldwide and their Pizza Hut UK application takes more than 1.5 orders per second at peak.

http://adactus.co.uk