Doron Gerstel Joins as CEO; Yuval Scarlat Appointed Chairman of the Board

Kfar Saba, ISRAEL ( July 27, 2009) - Nolio, www.noliosoft.com, the leading innovator of Application Service Automation solutions, today announced key management additions as the application-centric automation market accelerates. Doron Gerstel, co-founder and former President and CEO of Zend Technologies, joins Nolio as Chief Executive Officer. Nolio also today announced the appointment of Yuval Scarlat, formerly Senior Vice President of Products for Mercury Interactive, acquired by HP (NASDAQ: HPQ), to Chairman of the Board.

"We are thrilled to have Doron join our team and Yuval expand his role at a time when application-centric automation is poised for tremendous growth," said Eran Sher, co-founder of Nolio. Sher will continue driving strategic and product direction as Executive Vice President of Products and Business Development.

"Every corporate IT and web operations team strives to constantly increase application uptime and reduce provisioning time while decreasing costs. I was drawn to Nolio by the tremendous opportunity to bring application-based automation to the data center," said Doron Gerstel, CEO of Nolio. "I am very excited to work alongside a team of such high caliber to bring this solution to market."

"What traditional data center automation has lacked is a focus on the application layer when automating application services," said Yuval Scarlat, Chairman of the Board for Nolio. "With its application-centric approach, Nolio provides the ability to manage the scale and complexities of modern data center applications, simply a "must-have" for today's enterprises."

Gerstel co-founded Zend Technologies in 1999, building it to over 20,000 customers with a worldwide presence during his tenure as president and CEO. He joins Nolio with over 20 years of executive experience including: CEO and president of Syneron Medical Ltd. (NASDAQ: ELOS), VP Operations and acting COO of Lumenis (formerly ESC Medical Systems) and VP Operations at Fibronics, Ltd.

Scarlat spent 17 years at Mercury Interactive in several key management positions that drove the creation of one of the largest enterprise software companies with over $1B in sales. He served as general manager of Application Delivery, its largest business unit and senior vice president of products. He gained direct experience managing complex, hosted Web applications in his role leading Mercury's successful foray into managed services as president of Mercury's SaaS business.

Nolio Automation Center is the first data center automation product specifically designed with an application-centric approach to servicing today's complex applications across the data center. With Nolio's application-centric approach to data center automation, companies can reduce costs while increasing reliability.

About Nolio



Nolio is a leading provider of Application Service Automation solutions for complex data center applications. Our solutions enable IT and Web operations teams to automate all tasks needed to service applications while heightening application reliability, eliminating manual errors that cause downtime, and improving operational productivity. With Nolio, organizations increase application uptime, speed provisioning time, and reduce operational costs.

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