Doug McClure shares his converstation with Gary Read president and CEO of Nimsoft around a new definition of BSM and the way it is done.

According to Gary, he sees the potential to change the way BSM has always been done. He feels it’s now time to break the historical stereotypes of why BSM has been too expensive, too difficult, unrealistic and not providing any advertised value

http://dougmcclure.net/blog/2009/01/bsm-bringing-sacks-of-money/

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